
what we do
we develop tools to help families be happier, healthier & better equipped for the future
our focus
discovery themes
Our work is shaped through a series of evolving themes that revolve around family, the environment and technology. These themes capture the core forces that can help us build a future where children and their families can thrive, giving focus to our research, strategy and brand/product/service innovation.
Young Futures
Regenerative Families
Awe Everyday
Interspecies Play
Hopeful Energy
our work so far
projects

SOIL Family Guide
an engaging guide for children and families

SuperDiverse Gamekit
a set of games and tools to create inclusive classrooms

Blue Framework
a tool to measure creativity and awe

Imagination Tool
a set of tools to bring children's voices into the design process

TheirWorld
a report about the business case for investment in the early years

Solar Home Hub
a solar home hub to bring open energy to rural Rwanda

Generation AI
a symposium exploring AI’s impact on children’s development and ethics

Fieldfest x fam
workshops to help families reconnect with nature in urban areas

Nature Stages
a digital app to deepen children's bond with nature

MathsCity
digital and physical experiences to make math fun and engaging

Starry Village
co-creating a brand and festival for modern families

BBC micro:bit
a computing device to unlock digital creativity through problem-solving

Marco Polo Learning
a rebranding project of one of the major players in children digital education

Imagination Box
a multi-sensory activity box to support SEND learners and their families

Electricity with Smorph
a series of animations to teach kids aged 4-8 about electricity