Nature Stages

a digital app to deepen children's bond with nature

project type:

brand and strategy

partners:

Ruleo

We worked with Ruleo to develop a prototype for an app called Nature Guardians, with the goal to bring kids closer to nature in a playful and interactive way. The main goal of the experience is to deepen children’s bond with nature through play and learning, improve their health and well-being, and inspire environmentally friendly behaviours.

The cutting-edge research on nature connectedness led by Miles Richardson for Derby University played a central role in shaping the development of the Nature Guardians prototype. We built from the set of principles related to our relationship with nature identified by Richardson, translating them into design principles that we applied and integrated into the user experience.

We worked on the user journey, designed the paper prototype, developed the interactive digital prototype, and then tested a beta version of the ER app with a group of very enthusiastic kids.